Beijing Jianwai Soho Blurb store
At 393 square meters, a 4-story glass castle nestled amid the hustle and speed of the Central Business District of Beijing, the Jianwai SOHO store is the flagship Starbucks in the city.
Entering the store, one is immediately struck by how the store is filled with natural lighting that filters in from the 3 walls of windows wrapping the store. A spiraling staircase leads the customer through the 4 different levels of the store. Customers coming into a store find a quiet refuge for some quality time for with friends, clients, or themselves.
Starbucks baristas are not the only welcoming feature on the first floor of Jian Wai but also a fishpond that complements the serenity of the overall store environment. A conference room on the 3rd floor provides a unique meeting experience for the customers looking to talk business outside of the office. The top floor of the store is all outside seating, perfect from spring to fall to enjoy the view of the view of Beijing over some icy Frappuccino.
The Jian Wai store is a perfect refuge for every and any Starbucks customer. It is a quiet afternoon with friends or a good book. A new meeting environment for the meeting-weary businessmen and woman, or just a great place to catch up with work on the laptop. Whatever it is, the design of the Starbucks Jian Wai Soho provides just the right balance of intimacy and open space to make it this everyone's special 3rd place between home and work.