Serving high quality coffee to satisfy a rapidly growing interest, our goal is to share the Starbucks Experience with Chinese consumers, one cup, one person and one neighborhood at a time.
In January 1999, Starbucks entered the mainland China market by opening the 1st store in the China World Trade Building, Beijing.
Now, Starbucks has already opened 3,000 stores in more than 130 cities, and we have over 40,000 partners. This enables us to achieve our promise everyday through our stores.
Since we entered the China market, we intend to serve the community, and enforce social responsibility programs, both locally and nationwide. Since 2011, Starbucks’ partners and volunteers served more than 550,000 hours in our community.
Our Mission & Values
To inspire and nurture the human spirit - one person, one cup and one neighborhood at a time.
With our partners, our coffees and our customers at our core, we live these values:
- Creating a culture of warmth and belonging, where everyone is welcome.
- Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
- Being present, connecting with transparency, dignity and respect.
- Delivery our very best in all we do, holding ourselves accountable for results.
Starbucks First-Ever China Investor Conference Highlights Accelerated Store Growth in its Fastest Growing Market, Doubling to 6,000 stores by end of FY2022
Starbucks accelerates net new store growth to 600 per year, expanding to approximately 100 new cities to reach 230 cities across Mainland China by end of FY2022 Expects to ...
Starbucks Opens State-of-the-Art Premium Reserve Roastery Experience in Shanghai with the First Fully Immersive Coffee Wonderland in China
New multi-sensory retail experience offers customers an immersive: manufacturing and cafe environment including roasting, packaging and brewing; integrated offline and onl...
Starbucks Pays Tribute to “The First 10 Feet” with Unprecedented Coffee Tasting for 4,000 Yunnan Coffee Farmers
4 November 2017 - To celebrate, and pay tribute to five years of close collaboration between the Starbucks China Farmer Support Centre and the local coffee farmers in Pu’er, Yun...
Since our entry into China in 1999, we have been focused on developing a company that is committed to sharing the Starbucks experience with Chinese consumers, “one cup, one person and one neighborhood at a time” while passing on classic coffee culture. We care about our partners, so that they can provide customers with a Starbucks experience that exceeds their expectations; and about the community, so that we can all work together to contribute to others.
Currently Starbucks has opened more than 2,800 stores in more than 130 cities in mainland China, employing nearly 40,000 partners in green aprons. Our unique scale allows us to practice our promises every day through every single one of our Starbucks stores.
World Class Coffee
We love coffee. And we sincerely believe that a cup of high-quality, handmade coffee can convey a sense of belonging and that this simple act can provide customers with positivity in their day. As a result of this, Starbucks has always been committed to fairly purchasing, roasting, and providing high-quality Arabica coffee beans. We have also established the Starbucks China Coffee Growers Support Center in Pu’er, located in the Yunnan Province China. The center promotes the development of Yunnan’s coffee industry by advocating sustainable cultivation. From seed to coffee cup, every link in the Starbucks chain is for our customers, so that they can visit our stores and know that their favorite coffees are world-class.
The Starbucks Experience
We love our customers. Starbucks is committed to providing customers with a consistently high-quality experience. At the same time, Starbucks emphasizes innovation, both for individual products and for services to constantly surprise and delight customers. Starbucks also respects China’s long history - in store design, local food, and beverages - integrating local customs into the Starbucks experience. We have currently opened four flagship stores in China which pay tribute to our love of coffee. These stores are located in Beijing Kerry Center, Beijing Tai Koo Li, Chengdu Tai Koo Li, and Shanghai Disney Town.
Starbucks’ unique digital platforms, including the Starbucks Mobile App and My Starbucks Rewards helps us connect with our customers outside of ours stores. Starbucks has always been committed to creating emotional connections between ourselves and customers through continuous innovation. In December 2015, Starbucks launched their official Tmall flagship store to combine its unique store experience with an online “fourth space”, which was the first “Internet+Coffee” platform for Starbucks. In December 2016, Starbucks announced a strategic partnership with Tencent, on China’s top mobile social application - WeChat - to introduce a social gifting experience to encourage an emotional connection with others in today’s digital age.