Newsroom
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星援京津冀 携手渡难关
北京星巴克公益基金会捐款100万元（2023年8月2日，北京）受台风“杜苏芮”影响，华北、黄淮等地连日出现极端降雨过程，引发洪涝和地质灾害，造成京津冀地区重大灾情。暴雨和洪水牵动着人心，北京星巴克公益基金会今日宣布捐赠100万元人民币，携手北京平澜公益基金会，紧急援助京津冀地区的防汛救灾工作。
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赋能乡村妈妈，助力非遗传承
乡村非遗绝活亮相星巴克北京非遗概念店在中国第七个“文化和自然遗产日”到来之时，星巴克携手中国妇女发展基金会举办非遗艺术展，邀请市民参与手作体验，数十种传统非遗技艺绽放京城。6月9日，双方在星巴克北京华贸非遗概念店举办“星巴克乡村妈妈加速计划”公益项目结项典礼，乡村非遗匠人亲临现场分享非遗创业故事，让传统技艺焕发时代活力。
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星巴克中国发布2025战略愿景 重磅投资提速发展势能
全新增长计划以价值为导向 六大引擎协同联动（2022年9月14日，中国）今天，在全球投资者交流会上，星巴克公司正式发布2025中国战略愿景，推出以价值为导向的全新增长计划，重磅加码中国市场。未来三年，星巴克中国将通过六大增长引擎，多项重大投资，加快推进公司发展势能。至2025年，星巴克中国总门店数量将达到9,000家，伙伴（员工）将新增35,000 人，达到95,000多名，并实现净收入翻倍，...
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浓缩热爱和创想
星巴克首次推出冰震浓缩系列（2022年6月14日，全国）什么是深烘阿拉比卡咖啡的全新境界？想象一下，当滚烫的新鲜浓缩咖啡，浇淋在冰块上——深烘意式浓缩咖啡特有的醇香，就在瞬间弥漫，急速凝聚；随后，咖啡师充满热情地震摇冰块与咖啡，伴随着冰与火碰撞的交响乐，咖啡将焕发出轻盈的泡沫；最后注入的燕麦奶，则带来交融的大理石花纹和多变的口感层次…… 今日，星巴克中国宣布推出全新冰咖啡品类—...
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“带着娃、绣着花、挣着钱、养着家”
星巴克启动“星绣未来”乡村女性经济赋能与非遗传承项目北京星巴克公益基金会定向捐赠 635 万元人民币，3 年内帮扶 1250 位女性非遗创业； 遴选 50 名女性非遗带头人，支持她们推动乡村女性居家就业、创业； 开展非遗进高校、进社区、进星巴克门店的体验活动，传播非遗文化。
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九年耕耘 再结硕果
星巴克云南“星”计划助力云南咖啡产业精品化发展(2021年10月13日，上海) 近日，凝聚了星巴克九年努力的云南“星”计划” 再结硕果，两款与云南咖啡农精诚合作的最新之作——星巴克臻选“天佐之合”综合咖啡豆以及中国云南宏丰农场日晒咖啡豆目前已在星巴克臻选上海烘焙工坊及星巴克全国臻选门店上市，这也是星巴克中国连续第五年推出臻选云南咖啡豆。 星巴克云南“星”计划始于2012年，至今已覆盖了从咖啡种植加...
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星巴克“最绿门店”落户上海
以突破性创新举措，全方位探索绿色零售新模式星巴克全球首家环保实验店“向绿工坊”在上海开业，旨在全方位探索绿色零售新模式。与此同时，星巴克中国推出“绿色门店”认证体系，计划于未来一年内开设60家“绿色门店”，并将逐步向整个中国内地市场推广。 在向绿工坊，顾客将见证并参与一杯咖啡的“过去、现在与未来”。门店超过50%的食品及含牛奶类饮品，现使用植物基食材制作；通过循环绿·创意坊（C...
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星巴克“读出未来”项目再启航
激发乡村儿童阅读创想，开拓县域助学深耕模式聚焦高品质阅读提升，撬动县域教育配资，项目覆盖湖南醴陵225所学校，惠及约69,000名学生及3,700名教师 开启阅读助学深耕模式，共创教育多元化新生态，设立11处“星巴克阅读创想中心”，为阅读深耕提供系统性、科学性、持续性的教育场景 将为当地1300名语文老师提供超过14.8万小时的“云课堂”服务，培养一批懂孩子、善教学的教师人...
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Starbucks Launches Sustainability Innovations to Inspire ‘GOOD GOOD’ Lifestyles
- Range of new sustainable packaging invites Chinese customers to take small steps towards a better planet
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Starbucks China Partners with Sequoia Capital China to Accelerate the Pace of Retail Innovation
Partnership taps into technology companies to elevate China’s coffee and retail industryShanghai – April 27, 2020 – Today, Starbucks announced a strategic partnership with leading investment firm, Sequoia Capital China to tap into China’s growing technology landsca...
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Starbucks Inspires ‘GOOD GOOD’ Lifestyles Towards a Better Planet
- Partners with Beyond Meat, Inc. to launch plant-based food menu in China
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Starbucks Reserve Roastery Shanghai Celebrates LEED Platinum Achievement
Shanghai, CHINA (December 5, 2019) – It’s a ‘green’ birthday for the Starbucks Reserve Roastery Shanghai (‘Roastery’), as China’s coffee wonderland celebrates its second anniver...
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Starbucks China Announces New Partner Benefits Program
WUHAN, CHINA (November 28, 2019) – Today, Starbucks partners (employees) in China received a heartwarming surprise as the company unveiled an exciting partner investment program...
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Brewing a Culture of Family:
Starbucks Named One of China’s Best EmployersShanghai, CHINA (November 15, 2019) - Today, Starbucks was named a China Best Employer for 2019 by international human resources consultancy Aon Hewitt for the fifth consecutive...
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Starbucks Proudly Supports the China International Import Expo 2019
Starbucks baristas serve high-quality Starbucks Reserve® Yunnan Coffee with pride on the international stage
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Starbucks Launches Bar Mixato in Starbucks Reserve™ Roastery Shanghai
New mixology offering elevates nighttime experience at China’s coffee wonderland by blending specialty coffee craftsmanship with cocktail artistry
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Starbucks and Alibaba Strengthen Partnership with Launch of Voice Ordering and Delivery Experience
Starbucks® food and beverage now available for delivery in China through Alibaba’s smart speaker, Tmall Genie
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Starbucks Preserves Heritage Site in China to Open Flagship Location in Tianjin
Connecting customers with 100 years of modern Chinese history over a cup of coffee Showcases Starbucks leadership in retail innovation through reimagining the third place
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Starbucks Deepens its Commitment to China by Creating Pathways Out of Poverty for 50,000 Farmers and 6,000 Children in Yunnan Coffee Farming Communities
Announcement builds on the Starbucks China Farmer Support Centre’s work to train 50,000 coffee farmers and contributes to improving education and health services for 6,000 ch...
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Starbucks Accelerates Delivery Service Coverage to Bring Best-in-Class
Coffee Delivery Experience to More Customers in ChinaStarbucks completes the full-service coverage of “Starbucks Delivers” in Beijing and Shanghai, a month following the introduction of the market-leading coffee delivery experi...
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Starbucks Recognized as Employer of Choice for its Unique Family Culture in China
SHANGHAI; September 14, 2018 – Starbucks has been awarded “Aon Best Employers – China 2018” for the fourth consecutive time, a firm recognition of its intentional investments to...
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Starbucks and Alibaba Group Form Strategic Partnership to Transform the Customer Experience in the Coffee Industry in China
Marking a significant milestone for the two companies, Starbucks and Alibaba poised to enable a seamless Starbucks Experience through deepened partnership Starbucks to coll...
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Message from Howard to Partners in China: Thank you
Partners, I am looking forward to spending time with many of you in Shanghai and Beijing as we pay tribute to the hard work, passion, love and responsibility our partners bring ...
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Starbucks Opens first Store in Yunnan Pu’er
New store in Pu’er brings to life Starbucks “bean-to-cup” experience in China’s Coffee Origin Community, honoring six years of close collaboration with the local farming communi...
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Starbucks Chilled Cup Debut in China this Summer
For the 1st time Starbucks introduces its Chilled Ready-to-Drink Beverage to China Market, Bringing Customers Refreshing Drinking Experience
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Starbucks First-Ever China Investor Conference Highlights Accelerated Store Growth in its Fastest Growing Market, Doubling to 6,000 stores by end of FY2022
Starbucks accelerates net new store growth to 600 per year, expanding to approximately 100 new cities to reach 230 cities across Mainland China by end of FY2022 Expects to ...
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Starbucks and Nestlé Form Global Coffee Alliance to Elevate and Expand Consumer Packaged Goods and Foodservice Categories Around the World
Alliance to leverage the complementary strengths, scale and sophistication of two of the world’s most recognized and respected consumer brands Nestlé to bring Starbucks pa...
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Starbucks Opens State-of-the-Art Premium Reserve Roastery Experience in Shanghai with the First Fully Immersive Coffee Wonderland in China
New multi-sensory retail experience offers customers an immersive: manufacturing and cafe environment including roasting, packaging and brewing; integrated offline and onl...
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Starbucks Pays Tribute to “The First 10 Feet” with Unprecedented Coffee Tasting for 4,000 Yunnan Coffee Farmers
4 November 2017 - To celebrate, and pay tribute to five years of close collaboration between the Starbucks China Farmer Support Centre and the local coffee farmers in Pu’er, Yun...
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Starbucks Wins “Aon Best Employers – China 2017” Award
Starbucks has earned the top industry honors, for the third time, in recognition of its Unparalleled Partner Investments built on the Core Values of ‘Shared Humanity’.
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Starbucks Welcomes Two New Additions of Tea based Bottled Frappuccino® in China
SHANGHAI, China (May 23, 2017) – Starbucks Coffee Company (NASDAQ: SBUX) today announced it’s introduction of two new tea-based bottled Frappuccinos® in China for the first time...
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Starbucks Redefines Partner (Employee) Benefits with a Critical Illness Insurance Plan for Aging Parents in China
New benefit will provide fully-sponsored critical illness insurance coverage to more than 10,000 parents of its Chinese partners. Program honors the strong role parents have in ...
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Starbucks Partners Weixin to Launch Social Gifting Innovation in China
Starbucks Coffee Company (NASDAQ: SBUX) today announced the launch of “用星说” (Say it with Starbucks), a new social gifting feature on Weixin, in China.
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Starbucks Elevates Belinda Wong to Chief Executive Officer, Starbucks China
Targets 5,000 Stores in Mainland China by 2021; Strengthens its Long-Term Commitment to China by naming Leo Tsoi Chief Operating Officer of Starbucks China
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Starbucks Debuts Mobile Payment Experience in China
New mobile payment provides an exclusive and convenient way for My Starbucks Rewards card members to pay for in-store purchases, while elevating their holistic Starbucks Digital...
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Starbucks is ranked Top 2 Most Attractive Employer in retail category in China
SHANGHAI, June 6th 2015 – In an awards presentation ceremony held on May 31st by Universum to announce 2016 China’s Most Attractive Employers rankings, Starbucks was recognized ...
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Starbucks Opens Flagship Store at Disneytown in China
First flagship store within a Disney Resort in Asia, is expected to serve thousands of guests daily; design inspired by the craft of coffee and magic of Disney, bringing to life...
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First International Starbucks Roastery and Reserve Tasting Room Coming to Shanghai in 2017
The first international Starbucks Roastery and Reserve® Tasting Room will be coming to Shanghai, China, in 2017. Located along Nanjing Road (West), one of the world’s busiest sh...
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Starbucks Provides Training to Help Chinese Youths in Shenzhen Achieve their Career Development Aspirations
Partners from the L&D department and experienced store managers from Starbucks are so professional. Theories and life examples made the training more interesting and practic...
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Starbucks Strengthens Commitment in China with Elevated Employee and Customer Experience
Long-term China growth aspirations on-track with 2,000 stores. Reaffirms Employer of Choice commitment with largest-ever Partner-Family Forum in Chengdu and China partner experi...
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Starbucks China Launches e-Commerce Site on Tmall.
Digital storefront makes e-gifting easy and convenient
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Starbucks Stands in Solidarity with Paris and Parisians
Our thoughts and prayers go out to all of our partners and friends in Paris and to all of the people of France.
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Starbucks Won Aon Hewitt’s “Best Employers - China 2015”
On Mar 20, Starbucks was awarded as Aon Hewitt’s Best Employer – China 2015. This program is conducted by Aon Hewitt, a comprehensive global leader in human resource consulting,...
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Starbucks Coffee Company Signs Agreement with Tingyi Holding Corp. to Expand in China’s $6 Billion
SEATTLE– March 18, 2015 (HONG KONG – March 19, 2015) - Starbucks (NASDAQ: SBUX) and Chinese leading food and beverage producer Tingyi Holding Corp. (“Tingyi”) (0322.HK) announce...
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Starbucks Donates to Yunnan Earthquake Relief
(Aug 6, 2014) - Starbucks China today announced a RMB1.54 million (US$250,000) donation to support the disaster relief work in the earthquake-hit regions of Yunnan’s Ludian coun...
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Starbucks Debuts New Gift Cards in China in Time for the Lunar New Year
CHINA, January 3, 2014 –Today, Starbucks Coffee Company® introduced Starbucks Gift Cards at select locations in Mainland China. Starbucks Gift Cards can be purchased in three un...
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Starbucks Unveils Two Iconic Flagship Stores in China
BEIJING, September 17, 2013 - Starbucks Coffee Company (NASDAQ: SBUX) today opened two flagship stores in China featuring new, bold design concepts to delight customers with an ...
