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Sharing coffee culture Starbucks in China

Serving high quality coffee to satisfy an rapidly growing interest, our goal is to share the Starbucks Experience with Chinese consumers, one cup, one person and one neighborhood at a time.

1999
1st STARBUCKS STORE

In January 1999, Starbucks entered the mainland China market by opening their 1st store in the China World Trade Building, Beijing.

2,100
STORES IN MORE THAN 100 CITIES

Now, Starbucks has already opened more than 2,100 stores in more than 100 cities, and we have over 30,000 partners. This enables us to achieve our promise everyday through our stores.

460,000+
HOURS OF COMMUNITY SERVICE

Since we entered the China market, we intend to serve the community, and enforce social responsibility programs, both locally and nationwide. Since 2011, Starbucks’ partners and volunteers served more than 460,000 hours in our community.

Background The Starbucks experience and China

In China, Starbucks maintains the unique character of serving the finest coffee in the world and high quality globally appreciated food. While continuing to offer the best coffee, it is also leading in China in spreading coffee knowledge and expertise, and creating a coffee culture in a traditional tea-drinking society. The Starbucks store atmosphere is one which is similar to the old teahouse of China—a gathering place and a community living room. Starbucks partners in China are as welcoming, genuine, considerate, knowledgeable, compassionate and involved as partners from around the world. They embrace the Starbucks culture and training, and truly deliver the legendary Starbucks service in China. They are real Starbucks ambassadors to bridge with customers and promote the coffee expertise and culture.

The “third place” concept, with the legendary Starbucks service, has resonated in China.

As the Chinese people’s living standard rises and as they seek new leisure places and habits, Starbucks is a destination for human connection, meetings, dating, gathering with friends or be oneself. It fits nicely with Chinese society’s increasing yearning for a place that ‘makes them feel good’ in a hectic world. Moreover, Starbucks is fully respectful of the long history of Chinese tradition and culture and integrate the Starbucks experience with local customs, in store design, local food and drink offering etc., to uplift the unique Starbucks Experience which it is committed to offer.

The Starbucks Experience is unique and provides much more than a premium cup of coffee to customers.

The “third place” concept, with the legendary Starbucks service, has resonated in China.

As the Chinese people’s living standard rises and as they seek new leisure places and habits, Starbucks is a destination for human connection, meetings, dating, gathering with friends or be oneself. It fits nicely with Chinese society’s increasing yearning for a place that ‘makes them feel good’ in a hectic world. Moreover, Starbucks is fully respectful of the long history of Chinese tradition and culture and integrate the Starbucks experience with local customs, in store design, local food and drink offering etc., to uplift the unique Starbucks Experience which it is committed to offer.

The Beijing Kerry Center Flagship Store

Besides running for-profit programs in China, we also hope to bring our key values into China – be proactive and pay back to society. Connecting deeper with the local society is always one of our purpose.

Our Value

Since we entered the China market, we always intend to serve the community and enforce social responsibility programs, both locally and nationwide. Since 2011, almost 100,000 Starbucks’ partners and volunteers served more than 270,000 hours in our community.

In June 2014, we were glad to announce that we would start a 3-year long non-profit program with 3 million dollars. Of which, 1.5 million dollars will be used for a brand new project named "China Youth Leadership Development Program" which co-operates with China Soong Ching Ling Foundation. This project is aimed to train leadership skills in young people and building a better sense of social responsibilities.

“Starbucks partners across China are engaged in projects such as book drives, beach cleanups, disaster relief fundraising, coffee grounds environment project, school building and children tutoring”