Starbucks China

Serving high quality coffee to satisfy a rapidly growing interest, our goal is to share the Starbucks Experience with Chinese consumers, one cup, one person and one neighborhood at a time.

  • History
    1999
    1st Starbucks
    Store

    In January 1999, Starbucks entered the Chinese mainland market by opening its 1st store in the China World Trade Building, Beijing

  • Stores
    8000
    Stores in over 1000 counties across the Chinese Mainland

    Starbucks currently operates 8,000 stores in over 1100 counties in the Chinese mainland, employing over 70,000 Chinese partners. This unique strength enables us to fulfill our commitment every day, through every Starbucks store.

  • Social impact
    2,170,000
    hours of community service

    Starbucks has been serving local communities and initiating social impact programs in different regions and cities since entering the Chinese mainland market. Since 2011, Starbucks partners and volunteers have served more than 2,170,000 hours in their local communities.

Our Mission & Values

To be the premier purveyor of the finest coffee in the work, inspiring and nurturing the human spirit – one person, one cup and one neighborhood at a time.

When we show up at our best, we deliver performance through the lens of humanity:

  • Craft - We delight in the rigor of the details—no matter what our job is. We learn and teach in the pursuit of growth. We deliver excellence with passion and creativity.
  • Result - We consistently achieve our goals with focus, integrity, and drive. We continuously innovate to stay ahead. We exceed the expectations of the people we serve.
  • Courage - We embrace difficult conversations, with respect, to make us all better. We pursue audacious ideas beyond our comfort zone. We do the right thing, even when it’s hard.
  • Belonging - We actively listen and connect with warmth and transparency. We recognize and appreciate every person for who they are. We treat each other with dignity and care.
  • Joy - We take pride in our work and have fun while doing it. We celebrate each other and our wins. We create great vibes to bring the best out of others.
Join us
Starbucks China

Latest news

All news

About Us

Background

Since entering the Chinese mainland in 1999, we have always strived to become a different kind of company, adhering to our mission "To be the premier purveyor of the finest coffee in the world while fostering and nurturing the human spirit — one person, one cup, and one neighborhood at a time". While sharing the classic coffee culture, we care for our partners, provide customers with a Starbucks experience that exceeds expectations, and contribute to the prosperity of the communities where we operate. Currently, Starbucks operates 8,000 stores in China, covering more than 1,000 county-level markets and employing over 60,000 Starbucks partners. This unique advantage enables us to fulfill our commitments every day through each Starbucks store.

World Class Coffee

We love coffee. In every step—from coffee growing, sourcing, blending, and roasting to brewing—we pour our hearts into it, backed by over 50 years of professional expertise. We are committed to sourcing high-quality Arabica coffee beans from the world’s three major growing regions and to implementing Coffee and Farmer Equity (C.A.F.E.) Practices. Through our global network of farmer support centers, including one in Yunnan, China, we work hand-in-hand with coffee farmers around the world to promote the sustainable future of coffee farming. Every Starbucks barista undergoes extensive professional training, continuously enhancing their craft and passion, establishing emotional connections with customers through h every cup of high-quality coffee served.

The Starbucks Experience

We love our customers.As Chinese consumers' lifestyles and needs continue to evolve, we are redefining the "Third Place" through food safety enhancements, store format innovations, and product development—constantly surprising and delighting our customers. Taking the Starbucks Reserve® Shanghai Roastery as Starbucks China’s innovation lab, we fully honor China’s time-honored traditional culture. On our unique Starbucks digital platform, we have pioneered a seamless new retail experience that integrates digital touchpoints. Through Starbucks unique digital experiences such as Wechat Delivery Social Gifting, Starbucks Delivers, and Starbucks Now, we have seamlessly connected the "Third Place" with the digital realm. We continuously up-level the Starbucks Rewards program, offering customers more diverse membership benefits and privileges.