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2016-04-14

Starbucks Provides Training to Help Chinese Youths in Shenzhen Achieve their Career Development Aspirations

Partners from the L&D department and experienced store managers from Starbucks are so professional. Theories and life examples made the training more interesting and practical. This is such a precious opportunity, as we could not afford to register in these training courses previously.
2016-01-12

Starbucks Strengthens Commitment in China with Elevated Employee and Customer Experience

Long-term China growth aspirations on-track with 2,000 stores
Reaffirms Employer of Choice commitment with largest-ever Partner-Family Forum in Chengdu and China partner experience investments
Continued innovation in customer experience through Starbucks social gifting
Alibaba Group Founder and Executive Chairman, Jack Ma, joins Starbucks chairman and ceo, Howard Schultz, to discuss the role and responsibility of 21st Century companies
2015-11-15

Starbucks Stands in Solidarity with Paris and Parisians

Our thoughts and prayers go out to all of our partners and friends in Paris and to all of the people of France.
2015-03-18

Starbucks Coffee Company Signs Agreement with Tingyi Holding Corp. to Expand in China’s $6 Billion

**SEATTLE– March 18, 2015 (HONG KONG – March 19, 2015) –** Starbucks (NASDAQ: SBUX) and Chinese leading food and beverage producer Tingyi Holding Corp. (“Tingyi”) (0322.HK) announced today they have entered into an agreement to manufacture and expand the distribution of Starbucks ready-to-drink (RTD) products throughout mainland China. According to the agreement, Starbucks will be responsible for providing coffee expertise, brand development and future product innovation, and Tingyi will manufacture and sell Starbucks RTD portfolio in China. The RTD coffee and energy category is a $6 billion business, and is projected to grow by 20% over the next three years.1 The agreement leverages the respective strengths of Starbucks and Tingyi to bring the entire Starbucks RTD portfolio to customers in China as well as the ability to innovate specifically for the China market.
2014-01-03

Starbucks Debuts New Gift Cards in China in Time for the Lunar New Year

CHINA, January 3, 2014 –Today, Starbucks Coffee Company® introduced Starbucks Gift Cards at select locations in Mainland China. *Starbucks Gift Cards can be purchased in three unique design themes, including Thank You, Kind Regards and Happy Lunar New Year. A Starbucks Gift Card is a convenient, thoughtful and simple way to recognize family and friends throughout the year.
2014-01-03

Starbucks Celebrates its 500th Store Opening in Mainland China

Belinda Wong, president, Starbucks China, joined Starbucks partners (employees) and customers in Beijing, for this momentous occasion. The Starbucks China 500th store is located at the international departure hall of the Beijing Capital International Airport Terminal 3. It is also Starbucks 7th store in China’s largest and busiest airport. As part of the celebration, Starbucks customers in Beijing were treated to a ‘coffee break’ in appreciation for their loyalty to the Starbucks brand and the company’s continued commitment to growth in China.
2013-09-17

Starbucks Unveils Two Iconic Flagship Stores in China

BEIJING, September 17, 2013 - Starbucks Coffee Company (NASDAQ: SBUX) today opened two flagship stores in China featuring new, bold design concepts to delight customers with an elevated Starbucks Experience. Starbucks China unveiled a ‘coffee tribute’ concept store at the prestigious Kerry Center in Beijing celebrating Starbucks coffee heritage and leadership as well as an ‘eclectic chic’ 24-hour store in the heart of the cosmopolitan Taikoo Li Sanlitun district of Beijing that is symbolic of the energetic pulse of modern China.
2012-04-17

Starbucks Leads the Way in Building 'Green' Neighborhoods

Beijing, China, April 17, 2012 – Starbucks (NASDAQ: SBUX) today brought together 400 Beijing partners with their families, customers, and local college students at the Hujialou North community in Beijing’s Chaoyang District to build a ‘GREEN’ neighborhood. Participants dedicated their time and energy working on a range of activities around Starbucks China’s ‘GREEN’ community service model, which comprises ‘Gardening,’ ‘Rubbish Management,’ ‘Eco-Class,’ ‘Energy and Water Saving’ and ‘Neighborhood Caring.’
2012-04-12

Starbucks Strengthens Commitment to Being the Employer of Choice in China Starbucks Strengthens Com

Beijing, China, April 18, 2012 – As Starbucks (NASDAQ: SBUX) continues to accelerate its plans toward making China its second home market, the company today announced a series of new initiatives aimed at further differentiating Starbucks as the employer of choice in this important market. This employee (partner) investment, together with Starbucks commitment to build thriving communities, will continue the rapid growth the company has seen in China over the previous decade.
2012-04-01

Starbucks Believes That China Will be Second Largest Market by 2014

BOAO, CHINA, April 1, 2012 – Starbucks Coffee Company (NASDAQ: SBUX) today reiterated that China will remain the focal point of its international expansion efforts. Speaking at the sidelines of the Boao Forum for Asia Conference 2012, John Culver, president, Starbucks China and Asia Pacific confirmed that Starbucks believes its operations in China will be its second largest, outside of the United States, by 2014. In addition, Starbucks is confident that it will exceed 1,500 stores, across China, by 2015.