AD

About Us Newsroom

2010-11-12

Starbucks and Chinese government announce Yunnan coffee industry investments

Kunming, China, November 12, 2010– One of China's leading business partners, Starbucks Coffee Company (Nasdaq: SBUX), today signed Memorandum Of Understanding (MOU) agreements with Yunnan Academy of Agricultural Science (YAAS) and People’s Government of Pu’er City, Yunnan Province. At the signing ceremony witnessed by Mr. Kong Chuizhu, Vice Governor, Yunnan Provincial Government and Howard Schultz, chairman, president and chief executive officer of Starbucks, the company agreed to collaborate with the two governmental organizations to help local farmers promote responsible coffee-growing practices and develop localized high-quality coffee. The company intends to accomplish these goals through its investment in and operation of its first ever base farm, a coffee development center, coffee farmer support center, and coffee processing facilities in Pu’er. This initiative completes Starbucks entire value-chain in China and deepens its coffee presence in the country.